Bob Iger Takes the Blame For Solo
Disney CEO, Bob Iger, recently talked with THR about Solo and its recent flop, and as a result, the current state of Star Wars. Iger stated he feels like Star Wars was rushed and was too much for the public, too fast. The good news is that Bob takes the bold step of claiming responsibility for the placement of Solo. The bad news is that everything else Iger thinks is wrong. Here is what he had to say in the interview:
“I made the timing decision, and as I look back, I think the mistake that I made — I take the blame — was a little too much, too fast. You can expect some slowdown, but that doesn’t mean we’re not gonna make films. J.J. [Abrams] is busy making ‘[Episode] IX.’ We have creative entities, including [‘Game of Thrones‘ creators David] Benioff and [D.B.] Weiss, who are developing sagas of their own, which we haven’t been specific about. And we are just at the point where we’re gonna start making decisions about what comes next after J.J.’s. But I think we’re gonna be a little bit more careful about volume and timing. And the buck stops here on that.”
I am very happy that a major CEO is stepping up and taking the blame for his errant call. Was Solo released too close to The Last Jedi? While some were pushing for two movies a year for Star Wars, It appears that five months was too close. The universe and movie goers were not ready. However, what Bob seems to not want to acknowledge it the proximity to both Infinity War and Deadpool 2. The third major film in a four week period is too much for most movie goers. Also, that Iger did not want Solo advertising and merchandising to interfere with Infinity War either.