“Avengers: Endgame” Makes Final Run at “Avatar” with June 28 Re-Release

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Yes, you read that headline correctly. Avengers: Endgame is returning to theaters for a second run beginning June 28. When it does, it will come complete with a new end-credits scene and other tidbits to entice fans. The Marvel Cinematic Universe juggernaut isn’t done yet, it seems.

Endgame Images; Star Wars; Marvel
Image: Marvel

Avengers: Endgame was the culmination of over a decade’s worth of storytelling that began with Jon Favreau’s Iron Man in 2008. Fans initially questioned and criticized the choice, citing the fact that Iron Man wasn’t one of the most well-known characters in Marvel comics. Likewise, many wondered if Robert Downey, Jr. could fill Tony Stark’s shoes. Well, fast forward eleven years….

Iron Man launched the MCU and created a sub-industry of films in and of itself. As Screenrant notes, Avengers: Endgame only recently began to slow down in terms of box office haul. Prior to the recent slowdown, however, the film had amassed over $2.74 billion. Endgame has already taken out Titanic on the all-time list. It’s haul is now enough to put it solidly in second place, and within spitting distance of number one: Avatar.

Avengers: Endgame to make a final run at Avatar

Avengers: Endgame

Kevin Feige, of course, is the mastermind behind the cinematic success of the MCU and Avengers: Endgame. He spoke to Screenrant at a recent press junket for Spider-Man: Far From Home. Feige explained that the re-release will not be an extended cut of the already more than three-hour long film. As Feige explained:

[T]here will be a version going into theaters with a bit of a marketing push with a few new things at the end of the movie. If you stay and watch the movie, after the credits, there’ll be a deleted scene, a little tribute, and a few surprises. Which will be next weekend.”

~Kevin Feige, speaking with Screenrant
Marvel; Star Wars
Image: Marvel

Perhaps the Avengers: Endgame re-release is just a means to give Far From Home a market push. The trailer for that features a heavy emphasis on Peter Parker’s relationship with Tony Stark, after all. I think it’s simpler than that, though. Avatar is so close that Feige can taste that number one all-time slot. Why shouldn’t Endgame go for it by whatever means necessary?

Stay tuned here to That Hashtag Show to learn if Avengers: Endgame can overtake Avatar to become the top-grossing film of all time.  

Source: Screenrant

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