San Diego Comic Con is back this year, and so are the parties. Here’s one of the big ones: Fandom will hit the Hard Rock Hotel July 21.

The Fandom party returns after a three-year hiatus. Plus, it has some new partners: Paramount+ and publisher Z2 Comics. The event will feature themed activations, interactive photo booths, and an entertainment-inspired menu.

“There is no better place to come together and celebrate your fandoms than San Diego Comic-Con and we’re excited to finally bring back this immersive experience,” said Perkins Miller, CEO of Fandom. “Being back together in person with fans, creators and partners is a true fan homecoming.” 

Thanks to the partnership with Paramount+, the Fandom party will emphasize some major franchises, including Halo, Star Trek, and Beavis and Butt-Head. Here’s a few highlights to look forward to:

  • Say so long to standard wristbands. Fans who attend the party will receive a custom collectable event lanyard and Pinfinity pin. The pin will provide an exclusive augmented reality experience for attendees that they can continue to relive throughout the year. 
  • Guests can dive into their favorite Paramount+ series in an interactive photo booth. Pictures will stream to the party’s giant LED screen in a digital mosaic, and guests can also share them to their social media (naturally).
  • Grab a special themed drink from the Halo-inspired bar.

The Fandom Party will be held at Float at the Hard Rock Hotel on July 21 from 7:00 p.m. – 11:00 p.m. 

San Diego Comic Con runs from July 20-24.

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