Prime Video just unveiled first-look images and a preview clip for Bait, the upcoming comedy series starring Riz Ahmed. Bait premieres March 25, 2026, and all six episodes will drop at once exclusively on Prime Video in more than 240 countries and territories.
Riz Ahmed Goes All In on a Make-or-Break Audition
Bait stars Ahmed as Shah Latif, a struggling actor staring down what feels like his last shot at making it. That lifeline comes in the form of an audition of a lifetime, and the series tracks Shah across four chaotic days as everything in his life starts to unravel. His family, his ex-lover, and even the wider world pile on with opinions about whether he is the right man for the job.
A Sharp Ensemble Cast Joins the Spiral
Ahmed leads a stacked cast that includes Guz Khan as Zulfi, Sheeba Chaddha as Tahira, Sajid Hasan as Parvez, Aasiya Shah as Q, Weruche Opia as Felicia, and Ritu Arya as Yasmin. With this mix of comedic firepower and emotional range, Bait looks built for fast laughs, hard turns, and the kind of momentum you feel in your chest.
The Creative Team Behind Bait
Ahmed executive produces alongside Allie Moore for Left Handed, with Jake Fuller executive producing for Jax Media. Ben Karlin serves as showrunner and executive producer alongside Ahmed. The series comes from Jax Media and Amazon MGM Studios, with episodes directed by Bassam Tariq and Tom George.
When and Where to Watch
Bait premieres globally on March 25, 2026, exclusively on Prime Video, with all six episodes available day one.
Call to Action: Are you ready to binge Bait in one night, or do you want to savor it over a few days? Do you think Shah’s audition spiral will hit more as comedy, cringe, or something painfully real? Which cast member are you most excited to see bounce off Riz Ahmed? Drop your thoughts in the comments or @me.
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