Prime Video has released the official trailer and key art for Bait, a new comedy series created by and starring Riz Ahmed. The six-episode series follows Shah Latif, a struggling actor whose last shot at a career breakthrough arrives with the audition of a lifetime, only for everything around him to start unraveling over four chaotic days. Ahmed wears nearly every hat on the project as creator, co-showrunner, executive producer, writer, and lead actor, which gives Bait an immediate sense of authorship and makes this one of Prime Video’s most intriguing March releases.

Fame, Family, and a Life Coming Apart

The hook for Bait is simple, but it has real bite. Shah thinks he has found his final chance to make it, yet the audition quickly turns into a pressure cooker that pulls in his family, his ex-lover, and the wider world. That setup gives the series room to play with ambition, insecurity, public judgment, and the brutal way one opportunity can suddenly make every part of your life feel unstable.

Ahmed’s central role behind the camera also helps the series stand out. He co-showruns the project with Ben Karlin and executive produces alongside Allie Moore and Jake Fuller. That creative foundation suggests Bait is aiming for something sharper than a standard industry satire, especially with Ahmed also writing and shaping the story from the inside out. The series is produced by Jax Media and Amazon MGM Studios.

A Cast Built for Chaos

Bait

The supporting cast gives the show even more potential. Alongside Ahmed, Bait stars Guz Khan, Sheeba Chaddha, Sajid Hasan, Aasiya Shah, Weruche Opia, and Ritu Arya. That lineup should give the series plenty of room to balance messy personal dynamics with the escalating chaos at the center of Shah’s life.

The trailer rollout also arrives after the series premiered at Sundance in January, which has helped build anticipation ahead of its streaming debut. Now that Prime Video has finally revealed the full trailer and key art, Bait feels ready to make its pitch as a fast-moving character comedy about ambition, collapse, and the impossible pressure of being seen as the right person for the job.

Four Wild Days Start Soon

Bait

Bait premieres March 25, 2026, exclusively on Prime Video, with all six episodes launching at once in more than 240 countries and territories worldwide. That means viewers will be able to binge the full series on day one with a Prime Video subscription.

Bait

Are you excited to see Riz Ahmed lead a series this personal and chaotic? Does Bait sound like your kind of comedy? Which upcoming Prime Video series are you most looking forward to this month? Share your thoughts in the comments or @me.