Sung Kang and Xbox just turned Forza Horizon 6 hype into a full-on bucket list trip. The Horizon Passport Sweepstakes sends winners to Japan for a night JDM cruise, Shibuya go-karting, a drifting masterclass with drift icons, Liberty Walk tuning and livery design, a Tokyo Drift location tour in the Tokyo Drift cars, plus a walk and snack tour with Kang. It even includes an exclusive advance screening of Kang’s film Drifter. The sweepstakes runs through March 31, 2026, and entry starts with wishlisting Forza Horizon 6.
Kang Built This Trip Around Community, Not Clout
Kang did not talk about this like a generic promo. He talked about it like an invitation into a fandom. and framed Forza Horizon 6 as a community-first game. He also said Japan’s car culture fits that spirit perfectly.
Oh yeah, well, you know, my excitement and connection to Horizon 6 is because unlike a lot of other games, the Game is its first focus is the community, right? And this like, you know, ability, even if you’re not a race car driver, you can play the game and big part of the car culture in Japan, right? And it’s like a tour within the game of everything that I like have experienced or I want to experience in Japan, right. And so I’m like, that’s something that’s like super exciting for me.
That mindset makes the sweepstakes feel different. It does not sell “luxury” first, it sells belonging first. It also explains why this itinerary mixes cars, culture, and people. The trip aims to make fans feel like insiders, even on day one.
He Wants An “Inside Scoop” Japan, Not Tourist Traps
Kang also got specific about the kind of Japan experience he wants winners to have. He wants intimacy, he wants places with meaning, he wants moments that do not look like every other feed post.
And you know, I always urge my friends and people I know to come to Japan with me so I can give them like the inside scoop.
It’s better to go with someone that is local or that has a lot of experience because the tourist traps, it’s like that’s easy, you know, I mean it’s like. But to go and like have a, like a real intimate experience of all the special places for me that mean a lot to me and in Japan and the people that mean a lot to me, it’s like that’s where we, that’s the feeling that we’re trying to create on this sweet. On this tour that people get to come with me, you know.
That is the pitch in plain language. Kang wants winners to skip the obvious route. He wants them to feel the places he actually loves. That also explains why the sweepstakes includes a walk and snack tour with him. Food becomes memory. Neighborhoods become story. The trip becomes personal instead of packaged.
“Mr. Rogers Experience” Access, With Cars And Culture
This is where the sweepstakes becomes genuinely wild. Kang described a version of access you usually only get through years of relationships. He wants winners to meet the people behind the builds. He also wants them to feel Japan’s history through experiences like sumo.
And we get to go and visit some of my tuner friends that actually build cars in Japan. Go get an intimate like, you know, I call it the Mr. Rogers experience, right? I get that, you know, pull the curtain back and actually meet the people behind it. And it’s not just on social media, right? And, and really ask questions of like why is this important to me? Why is it important to people? Why is it important to the culture? Why is it important to the country? Right. So a real personal, intimate, like, you know, experience.
That “Mr. Rogers experience” line nails the tone. Kang wants curiosity over flexing. He wants context over vibes. He wants winners to leave with stories, not just photos. Add the Tokyo Drift car tour, the drift masterclass, and the Drifter screening, and the sweepstakes starts to feel like a full Kang-curated universe.
The Horizon Passport Sweepstakes runs through March 31, 2026. Start by wishlisting Forza Horizon 6, then follow the official rules and eligibility details through the sweepstakes page.
Which part of this trip would you sprint to first, the drift masterclass, Liberty Walk, or the Tokyo Drift car tour? What is your dream “Mr. Rogers” behind-the-scenes moment in car culture? If you won, who would you bring to Japan and why? Share your thoughts in the comments or @me.
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